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Wyndham Hotel Group Kicks Off Mobile Platform Strategy for 10 Brands
Jun 12, 2009 Tips & Tricks Leave a comment
PARSIPPANY, N.J. (June 12, 2009) – Travelers now have access to an easier and faster way to reach Wyndham Hotel Group hotels through 10 newly created branded mobile Web sites.
Developed to address growing consumer demand for mobile commerce, and to offer a more complete travel resource to customers, Wyndham Hotel Group’s new mobile Web sites provide users with nearly all of the same content and functionality as each brand’s PC Web site and have been optimized for use on more than 5,000 types of devices, including the Apple iPhone® and the Blackberry® CurveTM . Wyndham Hotel Group customers may now easily download maps and turn-by-turn directions, view property photos, and research hotel amenities and brand promotions via a handheld device at their convenience.
“Wyndham Hotel Group recognizes that the consumer desires a multi-dimensional booking experience and it is our goal to meet that need by providing travelers with easy mobile assess to our hotel’s Web sites,” said Scott Lunsford, Wyndham Hotel Group vice president of eProducts and Internet Solutions. “We now offer our customers a mobile interface that is not only full featured and intuitive, but is also accessible on a wide array of devices.”
Searching for the nearest location and making or modifying reservations directly from a cellular phone or handheld computer is now possible through these hotel brand specific mobile sites, representing nearly 7,000 hotels worldwide: Ramada®, Days Inn®, Super 8®, Wingate® by Wyndham, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites®, Howard Johnson®, Travelodge® and Knights Inn®.
Access to the sites is available through established brand Web addresses, such as www.daysinn.com and www.super8.com, which, when entered into a mobile phone’s Internet browser, detect the type of phone being used and adapt to provide the user with the best possible experience.
Wyndham Hotel Group, one of three principal components of Wyndham Worldwide Corporation (NYSE: WYN), encompasses approximately 7,000 hotels and 588,500 rooms in 66 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada, Days Inn, Super 8, Wingate by Wyndham, Baymont Inn & Suites, Microtel Inn & Suites, Hawthorn Suites, Howard Johnson, Travelodge and Knights Inn.
All hotels are independently owned and operated excluding certain Wyndham and international Ramada hotels which are managed by our affiliate or through a joint venture partner. Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com.
